凭借酒店管理学位你可以胜任哪些工作？
What can you do with a hospitality management degree?
格里昂高等教育学院，2016年1月22日
酒店行业
酒店管理行业正稳步发展，这个广大而令人激动的行业为已经得到正确训练和教育的个人提供许多职业选择机会。到2024年时，旅行和旅游行业（包括酒店业）会新增3.46亿个工作岗位，这占到世界工作总量的十分之一（WTTC，2015年报道）。酒店管理和会展活动管理职业可以延伸至许多方向，但是酒店业的核心却是建立在这些重要的领域：度假胜地和酒店、烹饪、旅游和旅行以及会展活动。让我们来更深入的了解：
酒店管理：直达顶端的职业阶梯
度假胜地和酒店是酒店业的核心，它们提供一系列动态的职业路径。随着酒店行业的成长，旅游者不再限于大型连锁酒店和旧时宫殿式酒店。每年都有各种各样的酒店出现：精品酒店、商务酒店、公寓酒店和许多其它现代住宿场所，为每位游客提供一种选择。
在各种酒店中，在“房子前面”就有诸如食物酒水零售处，接待处和顾客服务等工作机会。那么“房子后面”就有诸如厨房和客房两部分的工作。在这些实际运作的部门中，喜欢动手而且喜欢这些工作的酒店业毕业生可以很快成长起来，从初级的初级管理职位升到到部门主管之类的管理职位。
在国际酒店公司的人力资源、市场营销和销售、财务和综合管理部门也有一些不显眼的工作职位。这些酒店部门本身常常会进入企业职业。毕业生可能进入酒店或是度假胜地和酒店中的部门工作，发现自己正在转变提升到国际大公司的总公司里的高级职位。
旅游管理：组织游客体验和流动
旅游业规模在过去20年里翻了两番，可望在下个20年再番两番。旅游和旅行业占全球9%的GDP，而且本行业拥有全世界最多的雇员。据预测，本行业未来十年将额外创造7500万个工作机会，到2030年时国际旅游人数将攀升至10.8亿人次。
要管理和利用这样前所未有的游客增长趋势，旅游目的地需要不断开发新景点、提供新服务。同样，酒店管理的毕业生会在旅游业及相关服务业找到越来越多的工作机会：比如博物馆和历史纪念场所服务、豪华列车和邮轮包装、主题公园和赌场、目的地管理和游客组织、旅游咨询等等。
会展活动管理：每天活动都不同
国际会展活动、节日、体育额和娱乐收益都关注给顾客创造一个“喔”效应和一种难忘的体验。同时，许多酒店和餐厅业通过举办公司或个人活动获得收益。总之，会展活动管理或者叫MICE（商务会议、颁奖会、大型会议和会展活动），是一个发展迅速的领域，提供许多国际职业机会。到2020年，据估计每11个工作中就有1个工作将来自会展活动管理领域。
本领域成功的关键归根结底是将顾客放在中心位置，创造一个完整的体验过程，而这是酒店业专业人士最擅长的。格里昂高等教育学院提为酒店管理学位（Hospitality Management degree）供会展活动管理方向的职业通道，会展体育和娱乐管理学士学位（Event, Sport and Entertainment Management bachelor degree）的学生可以在这个动态的领域中追求职业发展。
奢侈品牌管理：酒店管理毕业生的新前沿
今天的奢侈品消费者不仅寻求自己的奢侈品，他们也寻求奢侈消费体验，而且越来越多的品牌正在寻求酒店类毕业生加入。奢侈品行业在全球表现出色，2013年创造出超过1万亿美元的产值，正稳定发展包括个人奢侈品、汽车、奢侈酒店、豪华游轮、定制家具、精美食品、美酒和饮料、快艇和私人飞机等方面。另外，像纪梵希（Givenchy）、阿玛尼（Armani）、宝格丽（Bulgari）和罗伯特·卡沃利（Roberto Cavalli）等品牌正在涉足酒店、水疗和餐厅等方面。
从奢侈品转向以创造顾客中心的产品体验趋势最近在波士顿咨询集团（Boston Consulting Group）报告中得到证实。奢侈品牌努力给顾客提供更好的体验，奢侈品牌正在酒店行业中寻找人才，正越来越多的雇佣酒店管理人才。由于奢侈品公司对酒店管理学生不断升温的兴趣，格里昂新开设了奢侈品牌管理（Luxury Brand Management）学士学位的专业方向，隶属于酒店管理学位课程（Hospitality Management degree program），并且向多莫斯设计学院（Domus Academy）输送人才，一所以米兰（Milan）为依托的时尚设计学校。
体验行业：难忘的体验胜于一切
世界上有种现象越来越明显，有人管它叫“体验经济”。它的目的是给顾客提供超乎想象的体验，体验感觉和过程要比产品本身更重要。“完美体验”的概念现在向与之相关的所有每种产品和服务中推广：精致餐厅、体育装备、高科技配件、时尚品牌、购物环境、金融服务、游戏娱乐和等方面。
对顶尖国际酒店管理学校来说，这种趋势代表一种主要的职业资源，因为这些为客人创造5星级体验的技巧是从酒店管理学校的实践环境中锻炼出来。在酒店中体验和训练是在实践中学习的方法，是锻炼“创造顾客体验”技能的最有效的方式，这也是金融领域和其它非传统酒店领域的关键技能。其它酒店学校并不教授这样的体验经济的实际知识。
关于酒店管理学位最好的事情
在了解过这些酒店管理学生所从事的国际行业领域和商业形式后，学生们选择学习酒店管理的真是原因已经很清楚：酒店管理学位打开了无限多工作机会的大门。拥有创造顾客体验的技能和运营各种业务的能力，这会给学生在全世界都有机会根据自己兴趣来工作。这是酒店管理学位的真正优势：有强大的自信、高水平专业度和精专的业务能力；那么让世界成为你的菜。
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What can you do with a hospitality management degree?
by Glion Institute of Higher Education 22 January 2016
When you hear the word hospitality, you might think of hotels, but the truth is that a hospitality management degree will open the doors to more than just restaurants and hotels. A good hotel school will give you the skills, experience and business knowledge to work in many industries offering endless possibilities for career growth. Here’s a look at the vast world of hospitality management and the adjacent industries where hospitality business graduates find employment with some of the world’s top international companies.
The Hospitality Industry
The hospitality industry is growing steadily, providing many career options for individuals who have the right training and education for this vast and exciting industry. By the year 2024, the travel and tourism industry (which includes hospitality) will have generated 346 million jobs and account for one in ten jobs on the planet (WTTC Report, 2015). Hospitality and event management careers can take-off in many directions but the core of the hospitality industry is found in these main areas: hotels and resorts, culinary businesses, travel and tourism, and events. Let’s take a deeper look
Hotel Management: career ladders straight to the top
Hotels and resorts are the heart of hospitality and they offer a dynamic range of career paths. With the growth of the hospitality industry, travelers are no longer limited to the big hotel chains and palace hotels of old. There are more diverse types of hotels opening every year: boutique hotels, business hotels, apartment hotels, and many other types of modern accommodations for every type of traveler.
Within every hotel, there are jobs in the “front-of-house” such as the food and beverage outlets, reception, and guest services. Then there is the “back-of-house” such as the kitchens and the rooms division. In these operational departments, hospitality graduates who like a hands-on approach and being in the action evolve quickly, moving up from entry-level supervisory roles to department head and management positions.
In international hotel companies there are also many unseen roles in human resources, marketing and sales, finance and general management. These departments within the hotel itself often lead to corporate careers. A graduate may join a department in a hotel or resort, and find themselves on a career track with transfers and promotions to senior positions in the corporate head offices of a major international company.
Tourism Management: organizing the experience and the flow
Tourism has doubled in the past 20 years and is expected to double again over the next 20. Travel and tourism make up 9% of global GDP, and the industry is the world’s largest employer. Within the next decade, it is antiipated that this industry will create an additional 75 million jobs and international tourist numbers will reach 1.8 billion by 2030.
To manage and capitalize on this ever growing flux of tourists, destinations offer a growing number of attractions and services. Likewise, hospitality-trained graduates find an increasing number of jobs in tourism-related services: museums and historical monuments, luxury trains and cruise packages, theme parks and casinos, destination management organizations, consultancy and more
Event Management: no two days are ever the same
International events, festivals, sports events, and entertainment venues are all focused on creating a “wow” factor and a memorable visitor experience. Also, many hotels and restaurants make a good living on hosting corporate and private events. Overall, the sector of event management, or MICE (Meetings, Incentives, Conferences and Events), is a fast growing field offering many international career options. By 2020 it is estimated that 1 in every 11 jobs will be in the event management sector.
The key to success in this sector comes down to putting the customer at the center of everything and creating a seamless experience, and that’s what hospitality trained professionals do best. Glion Institute of Higher Education offers an Event Management specialization track for the Hospitality Management degree and a separate Event, Sport and Entertainment Management bachelor degree for students who want to pursue a career in this dynamic area
Luxury Brand Management: a new frontier for hospitality management graduates
Luxury consumers today are not only looking to own personal luxury goods, they are seeking luxurious experiences, and more brands are turning towards hospitality graduates. The luxury industry is an impressive global industry that generated over one trillion USD in 2013 and it is promising steady growth across sectors which include personal luxury goods, cars, luxury hospitality, luxury cruises, designer furniture, fine food, fine wines and spirits, yachts and private jets. Plus, brands like Givenchy, Armani, Bulgari and Roberto Cavalli are venturing into hotels, spas and restaurants.
This shift of focus away from the luxury product towards the creation of a more customer-centric experience has been identified in a recent report by Boston Consulting Group. In their efforts to strengthen customer experience, luxury goods brands are looking at the hospitality industry, and luxury brands are increasingly hiring hospitality professionals. Due to this heightened interest of luxury companies in hospitality students, Glion has created a new specialization in Luxury Brand Management for its Bachelor degree in Hospitality Management degree program, delivered in partnership with Domus Academy, a Milan-based fashion and design school.
The Experience Industry: memorable experiences above all else
Around the world there is a growing phenomenon that some call the “experience economy”. It is the business of providing an exceptional customer experience, where the feelings and memories created by the experience are as important as the product itself. The concept of an “exceptional experience” is now being marketed in association with every type of product and service imaginable: fine dining, sports equipment, high-tech gadgets, fashion brands, shopping environments, financial services, gaming, and more.
For the graduates of top hospitality management schools, this trend represents a major career resource because the skills to excel at creating a 5-star customer experience are developed through practical learning in a hospitality setting. Hospitality experience and training is the most effective experiential learning tool to develop ‘customer-experience creation’ skills, which are key for the financial sector and other non-traditional hospitality sectors. This know-how for the experience economy is something that other business schools do not offer.
The best thing about a hospitality management degree
After looking at all these global industry sectors and types of businesses where a hospitality management degree can be applied, the real reason that students choose to study hospitality becomes clearer: a hospitality management degree opens up a world of opportunities. It gives students a chance to follow their interests to anywhere in the world, with the skills to create exceptional experiences and run businesses at any level. That is the true advantage of a hospitality degree: having the confidence, professionalism and business expertise to make the world your oyster.
【原文引自】：http://www.gheac.com/thread-8506-1-1.html
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