2016年4月19日星期二

#GHEAC#[瑞士校园] 格里昂学生荣获未来领导者大奖

格里昂学生荣获未来领导者大奖
Glion Students Earn Future Leaders Awards


格里昂高等教育学院,2016年1月12日

       上学期,三位来自格里昂高等教育学院的年轻女士荣获未来领导者大奖(the Future Leaders Awards),在作为篝火晚会的主持人和动画家参加欧洲文化节(Europe Knowledge Festival)国际大会(General Assembly)之后,国际会中心协会(the International Association of Conference Centers)授予三位学生此奖项。国际会议中心协会(IACC)欧洲文化节(Europe Knowledge Festival)在米兰(Milan)举办。

      获得这项殊荣的学生分别是Ariane Broquet(瑞士)、Anastasiya Fomina(俄罗斯)、Olga Larsen(俄罗斯);她们都是格里昂酒店管理(Hospitality Management)工商管理硕士(the Bachelor of Business Administration)第6学期的学生。

      奖项以在活动中的演讲的质量和相关性为评比标准。尤其值得说的是,Olga和Ariane的演讲是关于未来影响会议地址的因素。Olga在演讲中讨论了技术对会议地址的威胁,因为现在搜索引擎越来越流行,比如谷歌眼镜(Google Glass)。的确,这些工具正在提高远程通信和虚拟会议的质量。而Ariane阐述了会议地址的吸引力程度取决于应用感官营销的多少,这是一项新的前沿理论,是说企业要寻找能够影响顾客的嗅觉、听觉和视觉体验的会议地址。


      Anastasiya的演讲是一个不同的话题。她说:“在我演讲期间,我讨论了健康生活方式的关键因素,建议会议筹备者能考虑那些关注自己健康的与会者的感受,甚至是在商务旅行时。这些改进的想法大多数集中在供应食品和休息时间,还有多做些活动。我选择这个题目是因为商务人士将更多地注意力放在身体健康上,很注意他们吃的食品和体重。健康正在成为一种趋势,因此会议组织者应该确定食品和会议活动符合健康的生活方式。”


       其中一位与会者注意到她们的演讲,并且在关于这次会议的博客文章中提到:

“在La Villa酒店别墅举行篝火会议的令人鼓舞之处和大会上Olga Larsen和Ariane Broquet演讲中的精彩内容一样,她们都是正在格里昂酒店管理学院学习的实习生。我们从她们的演讲中得知最新的技术和其在未来会议中的应用。我从中得到最大收获,就是意识到我们应该将最重要嗅觉和视觉影响纳入选择会议地址的考虑范围,由此来决定更好的会议地址。因此我们要将会议室布置得吸引眼球,还要确保正在还煮着咖啡、烤着面包!”在这里阅读整篇文章。”在这里阅读整篇文章。

      这次演讲选手由国际会议中心协会的首席执行官和Claudio Zucco选出,Claudio Zucco是负责指导格里昂参赛学生的教授。正如他说的那样,“对学校有利之处在于我们学生的高素质已经呈现在参加这次大会的管理者眼前。另外,对学生有利之处在于她们发挥出在学校这个专业环境中所学的知识和技能。

      关于国际会议中心协会(IACC)和活动疑问的更多信息,请浏览网站的新闻网页http://www.iacconline.org/news/the-iacc-europe-knowledge-festival

活动管理和酒店管理课程简介

      在酒店管理课程中,格里昂学生学习关于酒店和工商管理方面多种多样的活动管理实务。另外,在校住宿和学习的会展活动和娱乐管理(Event, Sport and Entertainment Management)学生也会有独特的机会去体验和管理一系列活动,包括文化活动、各类会议等,有机会拜访行业领导者、有机会游览和管理外部活动。她们学习高级管理知识,远不是停留在简单操作水平,而且这些演讲就反映出她们的学识。这些演讲主题与活动管理相关并且有趣,为与会者所欣赏,专业人士可以在未来的会展活动中加以考虑。

      了解更多信息,请访问酒店管理学士学位(Bachelor Degree in Hospitality Degree)网页,或者是会展体育和娱乐管理学位(Event, Sport and Entertainment Management Degree)网页。




英国与瑞士格里昂酒店管理高等教育学院 - Glion Institute of Higher Education
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Glion Students Earn Future Leaders Awards
by Glion Institute of Higher Education  12 January 2016

Last semester, three young ladies from Glion Institute of Higher Education were awarded the Future Leaders Awards by the International Association of Conference Centers (IACC) after participating as moderators and animators in the campfire workshops at the General Assembly, IACC Europe Knowledge Festival, held in Milan.

The students who received this prestigious recognition were Ariane Broquet (Swiss), Anastasiya Fomina (Russian), and Olga Larsen, (Russian); they were all semester 6 students from the Bachelor of Business Administration in Hospitality Management.

The awards were given in recognition of the quality and pertinence of their presentations at the event. Specifically, Olga and Ariane’s presentation was about the trends that will affect the future of meeting venues. Olga discussed the threat that technology poses to meeting venues because of the growing popularity of tools such as technological glasses, like Google Glass. Indeed, these tools are enhancing the quality of long distance and virtual meetings. As for Ariane, she explained how a venue could be made more or less attractive depending on the use of sensory marketing, which is a new frontier where brands will seek to reach and influence consumers by associating certain smells, sounds and sights with the brand experience.

Anastasiya’s presentation was on a different topic. “During my presentation, I discussed the key elements of leading a healthy lifestyle and suggested services that meeting organizers can offer to satisfy the clients who care about their health, even when they are travelling for business. The ideas mostly focused on food and coffee breaks, as well as activities. I chose to discuss this topic because business people nowadays pay more attention to their health and mind their weight and the food they eat. To be healthy is trendy, and therefore meeting organizers should make sure the food and activities at events fit with a healthy lifestyle,” Anastasiya said.

One of the event participants took notice of their presentation and mentioned it in a blog article about the conference:

“The Camp Fire sessions at La Villa were equally inspiring with great content coming from the session conducted by Olga Larsen and Ariane Broquet, student-interns currently studying at Glion School of Hospitality. We learned about the latest technologies and their application to meetings of the future. My big take-away from this was realising how we can improve venue site inspections by taking on board research that proves sight and smell are the most powerful ways to impact on decisions. So we need to make our rooms look visually appealing while ensuring there’s coffee brewing and bread baking there!” Read the full article here.

This presentation was chosen by the CEO of IACC and Claudio Zucco, our Glion professor who facilitated the student’s participation for this project. As Mr. Zucco explained, “The benefit for the school is that the quality of our students has been made visible to the managers who attended the IACC event. Additionally, the benefit for the students is that they have applied what they have studied in class in a professional environment.”

For more information about the IACC, and the event in question, visit the news page of their website.

Event Management and Hospitality Management Courses

In the hospitality management program, Glion students learn about a wide variety of event management practices from a hospitality and business standpoint. Additionally, living and studying alongside students from the Event, Sport and Entertainment Management program also offers a unique opportunity for the hospitality management students to experience and collaborate on a wide range of events, including sports and cultural events, conferences with visiting industry leaders, excursions and external events. They learn about the higher levels of event management, going beyond the operational side, and these presentations reflected their learnings. The topics were appreciated by the attendees as relevant and interesting topics for event management professionals to consider for the future of conferences and events.

To learn more, visit the Bachelor Degree in Hospitality page, or the Event, Sport and Entertainment Management Degree page.


原文引自】:http://www.gheac.com/thread-8504-1-1.html

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