New York Fashion Week Internship Story
纽约时尚周实习故事格里昂高等教育学院 2014年9月18日
在纽约时尚周实习不仅仅是会展管理：
格里昂会展、体育和娱乐活动管理专业的一名学生2013年在纽约时尚周实习，她讲述了这个课程如何让她掌握了转换技能从而在这个世界顶级时尚活动中获得成功。
从会展管理实习的通常情况来看，纽约时尚周(NYFW)大概是最高端的工作了。Katarina Vercelli是会展、体育和娱乐活动管理本科学士学位课程的学生，她的第二份实习是在2013年纽约时尚担任Starworks集团时尚公关实习生。她的职责包括：
后台策划及展出活动现场支持
发布展出日期和活动信息
经营展示厅和联络编辑与设计师们
负责设计师和公关客户主管之间的沟通衔接
管理展示厅客户和杂志品牌之间的陈列样品交付。展示厅客户通常有坦波丽伦敦（Temperley London）、薇薇安•威斯特伍德（Vivienne Westwood）、ASOS、Zimmerman、IRO等，杂志品牌有Vogue、Elle、智族（GQ）、Nylon、Esquire这样的杂志等。
纽约时尚周每年在纽约市举办两次，分别为二月和九月，而现在正是时尚周的进行时，从9月4号持续到11号。设计师、名流、时尚媒体和贵宾们聚集在整个纽约市见证这些时装秀和其他活动，全球时尚月也由此开启，通过纽约、米兰、巴黎、柏林和伦敦这几所城市逐周传播开来。
客观地看，纽约时尚周（New York Fashion Week）确实是一次极为盛大的活动。
2014年平均预计出席人数：20万
为期一周的活动期间平均走秀数目：260场
据纽约时报（New York Times）统计总设计师Marc Jacobs为其2011年的舞台时装秀花费金额：100万
每季走秀和展览场馆租赁总开销：1,200万美元
时装周期间在酒店、餐厅及其他领域为纽约经济带来的收益：8.5亿美元
纽约时装周的受益方有场馆、设计师、生产商和公关机构、发型和化妆艺术师、模特和名流。时尚秀缔造者（Fashion Show Producers ）是高度专业化的会展管理公司，分布在世界各地的时尚之都。如Katarina所证明的，在奢华会展管理领域工作要求具备相应的天赋和灵活通用的技能，只有会展管理经验是不够的。
“我选择会展、体育和娱乐活动管理课程是因为这个课程在职场中有多样化的应用。这个课程会训练你在各种领域的工作能力，比如会展管理、市场、项目管理、设施管理和商业运营等领域，在各种行业中都可以运用这些通用技能。我的第一份实习是在欧洲足球协会联盟（UEFA）做信息服务和贵宾客户管理。作为东道国的一个资料基地，我们是联系贵宾客户的主要负责方之一。我的第二份实习是在纽约一家时尚公关机构，在那份实习中我协助展览厅的工作并且为纽约时尚周提供现场支持。”
“会展、体育和娱乐活动管理工商管理本科学士学位课程（The BBA for ESE）应用非常广泛。除了应用于商业管理的通识教育课程之外，我们还学习了金融财务、项目管理、领导力、企业责任与道德、沟通交流、工程经济学、经济与法律以及一系列的会展和市场相关课程。”Katarina说。
更多信息请点击http://glion.gheac.com/.
英国与瑞士格里昂酒店管理高等教育学院 - Glion Institute of Higher Education
中文页面：http://glion.gheac.com/
咨询电话：010-8447 6928
189 0119 3685
在线ＱＱ：800093391
电子邮件：info@gheac.com
办公地址：北京市 东城区 东直门外大街48号 东方银座 C座16E
邮政编码：100027
New York Fashion Week Internship Story
by Glion Institute of Higher Education 18 September 2014
Interning at New York Fashion Week is more than just event management.
A Glion ESE student interned at the New York Fashion Week in 2013, she explains how the program is teaching her the transferrable skills to succeed in the world’s most fashionable events.
As event management internships go, New York Fashion Week (NYFW) is about as upscale as you can get. Katarina Vercelli, a bachelor degree student in the Event, Sport and Entertainment program, did her second internship at the 2013 NYFW as a Fashion PR Intern with the Starworks Group, where her responsibilities included:
• Backstage planning and on-site support at shows
• Press days and parties
• Merchandised showroom and liaised with editors and stylists
• Acted as a point of contact between stylists and PR account executives
• Managed delivery of press samples between showroom clients such as Temperley London, Vivienne Westwood, ASOS, Zimmerman, IRO, and magazines such as Vogue, Elle, GQ, Nylon, and Esquire*
The NYFW is a biannual affair held in New York City every February and September, and it’s happening right now, from September 4-11. Designers, celebrities, fashion media and other VIPs are gathering throughout New York City, to witness the fashion shows and other events that start off the global Fashion Month which rotates week-by-week through New York, Milan, Paris, Berlin and London.
To put it in perspective, New York Fashion Week is a truly enormous event:**
• 200,000: Average expected number of attendees in 2014.
• 260: Average number of runway shows during the weeklong event.
• 1,000,000: Amount designer Marc Jacobs reportedly shelled out for his 2011 runway show, according to The New York Times.
• 12,000,000: Overall amount spent on venue leases for shows and presentations each season.
• 850,000,000: Dollars infused into the New York economy during the week on hotel stays, restaurant visits and more.
Among those who benefit from the NYFW, there’s the venues, the stylists, the production and PR agencies, hair and makeup artists, models and celebrities. Fashion Show Producers are highly specialized event management companies, located in the fashion capitals around the world. As Katarina proved, this luxury event management sector requires talent with transferrable skills, not only experience in event management.
“I chose the Event, Sport and Entertainment Management program for the diverse applications of the program in the working world. You are trained in various fields such as event management, marketing, project management, facilities management, and business, and you can apply those transferrable skills in various industries. My first internship was with UEFA working with information services and VIP management. As well as being an information database for the host country, we served as one of the main points of contact for VIPs. My second internship was at a fashion PR agency in New York where I assisted in the showroom as well as on-site support for NY Fashion Week.
The BBA (Bachelor of Business Administration) for ESE is quite comprehensive. In addition to general education courses that assist with business management, we also learn finance, project management, leadership, ethics and corporate responsibility, communications, value engineering, economics and law, and a variety of event- and marketing-related courses,” Katarina said.
For more information,visit our program page for BBA in Event, Sport and Entertainment Management.
【原文引自】：http://www.gheac.com/thread-7236-1-2.html
版权与翻译版权所有，转载，复制请注明出自于“GHEAC-环球酒店教育与行业盟”。
没有评论:
发表评论