Alumna Interview: Hidden treasures of the Online MBA in Hospitality
校友访谈：酒店管理在线MBA蕴含的宝藏by Glion Institute of Higher Education 24 June 2015
格里昂高等教育学院
2015年6月24日
姓名：Susanne Goepfert Schuhmacher
原住国：瑞士
现任职位及所在公司： choco loco GmbH首席执行官及所有者
毕业年份&所学课程：2014年，国际酒店与服务业管理MBA（在线），品牌管理和综合市场沟通方向。
如果你看到Susanne Goepfert Schuhmacher在领英上的资料（ LinkedIn profile），你或许会有这样的问题：为什么一位已经经营自己的公司近十年的如此成功的企业家还去读MBA？在Susanne的这个例子中，答案有两方面：首先，Susanne选择格里昂在线MBA（Online MBA）是因为这个课程专注于服务行业并且其灵活的在线教室授课让Susanne可以安排好工作、家庭和学习的平衡。其次，Susanne计划今年夏天在迪拜拓展一些重大的商业项目，格里昂在线MBA可以让她获得迈向新生活和翻开事业新篇章所需要的软技能和国际人脉网。
Susanne在很多地区及很多职位上工作过。她曾担任过一些青年项目和活动的项目经理、研究经理和潜水教练，还在一家会展机构做过活动筛选和引进工作。从2005年开始经营一家小公司 —“choco loco”— 在巴塞尔（Basel）有一家高档巧克力商店以及一家在线商店。Susanne于2014年从格里昂在线MBA国际酒店与服务业管理专业毕业，专修品牌管理和综合市场沟通方向。在读在线MBA课程期间，她领导过一个商业应用项目，该项目主题是”企业网络结构是否提高了服务质量？“— 这是一个定性调查研究。
选择格里昂在线MBA课程
当被问到为什么选择读格里昂MBA，Susanne给出了三个原因：”我需要一个专注于服务行业的课程来深化我这些年获得的商业经验；了解其他专业人士的新观点和洞察力；为自己增加学术背景。“同时，选择在线MBA也是出于其灵活性：”在线MBA让我可以学习的同时还兼顾到我的公司和家庭。“
通过MBA提高了软技能？
有意思的是，这个课程还让Susanne得到了意外的收获：多项软技能得到提高。
”我学会了更好的管理我的时间、高效工作、分析问题和解决问题。我意识到我现在会自动将在MBA中学到的知识和技能运用到我的生意中去。“
这些技能都是宝贵的资产。根据最近一份对500位顶尖管理者所做的电话调查，他们当中92%的人都认为在现在的毕业生工作技能不足。有一半人表示这些毕业生缺乏的正是”软技能“。[1]
从对工作后续的影响中可以得到验证：”读过在线MBA之后，我工作起来结构更加清晰，也更加高效。在写商业报告及相关文案时我可以更加清晰、明确地表达自己的观点。“Susanne说。
在线MBA — 当下即开始改变
Susanne对在线MBA的课程设置也很赞赏 — 她可以把学到的知识直接运用到商业运营中去：”在读MBA期间，我分析了我自己遇到的一些相关商业问题和行业发展趋势，比如奢侈品市场和零售走向、全渠道零售、中小型企业间的交流与合作等。“
这些深刻的见解也改变了她：”重点不是我是谁，而是我应该怎样去工作。在线MBA让我看清了我的强项和弱点，带领我超越了自己的极限，我变得更加自信并且对未来有了更高的期许。“
持久的联系与资源
最重要的是，Susanne从格里昂在线MBA毕业时已经建立了一个牢固的事业关系网，这将在她下一步的事业发展中帮到她。”我觉得我是格里昂集体的一部分。在网络环境中保持联系并不总是一件容易的事情，但是我建立的人脉关系现在仍然很牢固。我觉得格里昂校友社区是一个遍布世界各地且相互联系的群体。格里昂在服务行业享有国际美誉，我也期待着从这些联系中受益。“
诚然，”MBA课程让我为接下来转战迪拜会遇到的变化做好了准备，我将在迪拜寻找新的工作机会。“
以下是Susanne的最终评论及对未来格里昂在线MBA学生的建议：
”如果你想读MBA课程的话，在线MBA并不是一条捷径。你必须意志坚定地去攻读这个课程。同时兼顾工作、个人生活和在线MBA课程可能会让您感到具有挑战性，但是却很值得。边工作边读MBA可以让你有机会现学现用。并且你的同学们会将他们大量的工作经验带到讨论中来，这也会使你受益良多。
Susanne很快就要去迪拜了。我们希望她再接再厉，在这段新的人生探险历程中大获成功！
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Alumna Interview: Hidden treasures of the Online MBA in Hospitality
by Glion Institute of Higher Education 24 June 2015
Name: Susanne Goepfert Schuhmacher
Country of Origin: Switzerland
Current Role and Company: CEO and owner, choco loco GmbH
Graduation Year & Program: 2014, MBA in International Hospitality and Service Industries Management (Online), specialization in Brand Management and Integrated Marketing Communications.
If you look at the LinkedIn profile of Susanne Goepfert Schuhmacher, you might ask yourself: Why would a successful entrepreneur who has been running her own business for nearly ten years want an MBA? In this case, the answer is two-fold: First, Susanne chose the Online MBA because of its focus on the service industries and its flexible online classroom which allowed her to balance work, family and studies. Secondly, she was preparing for a big move to Dubai this summer, and Glion’s Online MBA developed her soft skills and gave her an international network of colleagues to get her through this transition to a new life and career.
Susanne has experience in many different places and roles. She’s been a project manager for youth projects and campaigns, base leader and diving instructor, and done concept and acquisition work for an event agency. From 2005 until just recently, she ran her own small business, “choco loco”, a luxury chocolate shop in Basel with a online store. Susanne graduated in the 2014 from the Online MBA in International Hospitality and Service Industries Management with a specialization in Brand Management and Integrated Marketing Communications. During her Online MBA, she conducted an Applied Business Project on the subject: Do Inter-Firm Network Structures Improve Service Quality? A qualitative research study.
Choosing Glion’s Online MBA
When asked why she chose to pursue the Glion MBA, Susanne gave three reasons: “I was looking for a program that focuses on the services industries to deepen my business experience gained during the last few years; to gain new views and insights from other professionals; and to gain a theoretical background,” while the choice of an online MBA was due to the flexibility, “with the online MBA I was be able to keep my business and my family life going.”
Improved soft-skills through MBA?
Interestingly, the program gave Susanne something she wasn’t looking for: an improved set of soft skills.
“I learned to better manage my time, to work efficiently, to analyze problems and find solutions. And now I recognize that I automatically apply the skills and knowledge from the MBA in my business environment.”
These skills are valuable assets. According to a recent telephone survey of 500 top executives, ninety-two percent of them said there’s a job skills gap among recent graduates. And nearly half said the gap was in “soft skills”.[1]
The proof is in the impact: “After the Online MBA, I work in a more structured and efficient way. I formulate myself clearly and distinctly when writing business related texts,” said Susanne.
Online MBA makes an immediate difference
Susanne also appreciated the Online MBA structure because she could apply the concepts straight away in her current business role: “During the MBA, I analyzed my own business related problemsand trends such as: trends in retail and luxury markets, omni-channel retailing, networking and cooperation between SME.”
And these insights changed her: “Not who I am, but how I work. The online MBA showed me where my strengths and weaknesses are. And it took me beyond my limits. It gave me more self-confidence and the will to achieve more in the future.
Lasting connections and resources
Most importantly, Susanne is leaving the Glion Online MBA with solid career connections that will help her during the next step in her career. “I feel I am a part of the Glion community. Connecting in the virtual environment was not always easy, but I was able to build relationships that are still strong. I feel that the Glion Alumni community is a worldwide, connected group. Glion has a good name internationally within the services industries and I’m looking forward to benefit from these connections.”
Indeed, “The MBA program prepared me for the change I will face with our move to Dubai, where I will be looking for a new job opportunity.”
Her final comment and advice for future candidates of Glion’s Online MBA is this:
“The online MBA is not the easy way to do an MBA. You need to be strongly committed to it. To combine work life, private life and an Online MBA can be challenging, but it is worth it. Doing an MBA while working gives you the possibility to apply the things you learn right away. And you benefit a lot from your classmates who bring their extensive work experience into the discussions.”
Susanne will soon be on her way to Dubai. We wish her a “bonne continuation” and great success in this new life adventure!
by Glion Institute of Higher Education 24 June 2015
Name: Susanne Goepfert Schuhmacher
Country of Origin: Switzerland
Current Role and Company: CEO and owner, choco loco GmbH
Graduation Year & Program: 2014, MBA in International Hospitality and Service Industries Management (Online), specialization in Brand Management and Integrated Marketing Communications.
If you look at the LinkedIn profile of Susanne Goepfert Schuhmacher, you might ask yourself: Why would a successful entrepreneur who has been running her own business for nearly ten years want an MBA? In this case, the answer is two-fold: First, Susanne chose the Online MBA because of its focus on the service industries and its flexible online classroom which allowed her to balance work, family and studies. Secondly, she was preparing for a big move to Dubai this summer, and Glion’s Online MBA developed her soft skills and gave her an international network of colleagues to get her through this transition to a new life and career.
Susanne has experience in many different places and roles. She’s been a project manager for youth projects and campaigns, base leader and diving instructor, and done concept and acquisition work for an event agency. From 2005 until just recently, she ran her own small business, “choco loco”, a luxury chocolate shop in Basel with a online store. Susanne graduated in the 2014 from the Online MBA in International Hospitality and Service Industries Management with a specialization in Brand Management and Integrated Marketing Communications. During her Online MBA, she conducted an Applied Business Project on the subject: Do Inter-Firm Network Structures Improve Service Quality? A qualitative research study.
Choosing Glion’s Online MBA
When asked why she chose to pursue the Glion MBA, Susanne gave three reasons: “I was looking for a program that focuses on the services industries to deepen my business experience gained during the last few years; to gain new views and insights from other professionals; and to gain a theoretical background,” while the choice of an online MBA was due to the flexibility, “with the online MBA I was be able to keep my business and my family life going.”
Improved soft-skills through MBA?
Interestingly, the program gave Susanne something she wasn’t looking for: an improved set of soft skills.
“I learned to better manage my time, to work efficiently, to analyze problems and find solutions. And now I recognize that I automatically apply the skills and knowledge from the MBA in my business environment.”
These skills are valuable assets. According to a recent telephone survey of 500 top executives, ninety-two percent of them said there’s a job skills gap among recent graduates. And nearly half said the gap was in “soft skills”.[1]
The proof is in the impact: “After the Online MBA, I work in a more structured and efficient way. I formulate myself clearly and distinctly when writing business related texts,” said Susanne.
Online MBA makes an immediate difference
Susanne also appreciated the Online MBA structure because she could apply the concepts straight away in her current business role: “During the MBA, I analyzed my own business related problemsand trends such as: trends in retail and luxury markets, omni-channel retailing, networking and cooperation between SME.”
And these insights changed her: “Not who I am, but how I work. The online MBA showed me where my strengths and weaknesses are. And it took me beyond my limits. It gave me more self-confidence and the will to achieve more in the future.
Lasting connections and resources
Most importantly, Susanne is leaving the Glion Online MBA with solid career connections that will help her during the next step in her career. “I feel I am a part of the Glion community. Connecting in the virtual environment was not always easy, but I was able to build relationships that are still strong. I feel that the Glion Alumni community is a worldwide, connected group. Glion has a good name internationally within the services industries and I’m looking forward to benefit from these connections.”
Indeed, “The MBA program prepared me for the change I will face with our move to Dubai, where I will be looking for a new job opportunity.”
Her final comment and advice for future candidates of Glion’s Online MBA is this:
“The online MBA is not the easy way to do an MBA. You need to be strongly committed to it. To combine work life, private life and an Online MBA can be challenging, but it is worth it. Doing an MBA while working gives you the possibility to apply the things you learn right away. And you benefit a lot from your classmates who bring their extensive work experience into the discussions.”
Susanne will soon be on her way to Dubai. We wish her a “bonne continuation” and great success in this new life adventure!
【原文引自】：http://www.gheac.com/thread-7217-1-2.html
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