2015年12月14日星期一

#GHEAC#[学校新闻] 格里昂高等教育学院举办“奢侈品的新面孔”专题讨论会

GLION INSTITUTE OF HIGHER EDUCATION HOSTS PANEL DISCUSSION ON “THE NEW FACE OF LUXURY”
格里昂高等教育学院举办“奢侈品的新面孔”专题讨论会

 

  纽约  2015年4月3日

  2015年4月3日,纽约 — 格里昂高等教育学院(Glion Institute of Higher Education),专注于国际化的酒店管理事业的三所世界顶级高等教育学府之一,就全球奢侈品行业的发展状况和趋势举办了一次名为“奢侈品的新面孔”的专题讨论会,举办地点在纽约华尔道夫酒店(Waldorf Astoria New York)。酒店行业的专业人士和专业学者一起探讨了奢侈品的定义以及在2015年和以后如何应用到商业世界。

  这次专题研讨会邀请到了华尔道夫酒店培训与发展部门总监Sarah Drew;一家大型豪华旅游机构Travelstore的CEO,同时也是格里昂校友的Frédéric Frère;一家商务航空公司La Compagnie的副总裁 Peter Luethi;礼宾接待协会Les Clefs D’Or的秘书长Michael L. Romei以及纽约大学的市场营销学教授Thomai Serdari博士。这次研讨会由格里昂产品创新学术带头人、同时也是格里昂老师的Paul Chappel安排和管理。

  在长达90分钟的研讨会中,与会者们分享了奢侈品对他们商业活动和学术研究重要性的专业评估及个人评估,有趣的是,所有的与会者都同意说奢侈品是有形元素和无形元素的结合,并且这两种元素正确的结合可以创造出完美的奢华体验。由于不同的顾客对奢侈品有不同的见解,因此供应商必须从顾客的角度出发,提供个性化的服务,从而为每一位客人都创造出完美的体验。

  一流的客户关系一直是酒店行业的立足之本,现在在别的行业也是如此。这就解释了为什么有那么多的格里昂的应届毕业生也被来自诸如奢侈品零售,航空,咨询和金融领域的公司录用。

Chappel说:“这次研讨会的与会方组成情况体现了我们所经营行业的多样性。不过,尽管活动范围广泛,当我们发现与会各方关于顾客体验和超出预期的服务的观点十分一致时也是一件很有意思的事情。

  这次研讨会还设有观众提问和与观众对话环节。关于该话题的讨论将在紧接着的非正式酒会中继续进行。

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  关于格里昂高等教育学院

  格里昂高等教育学院是一所私立的瑞士学校,成立于1962年,提供酒店、旅游、会展、体育赛事和娱乐行业管理专业的本科生和研究生课程。格里昂是经由新英格兰学校和学院协会(NEASC)认证的具有大学水平的学校并且在豪华酒店招聘管理人员的全球酒店管理学校中排名前三(TNS全球调查,2013)。格里昂在瑞士和英国共有三个校区:位于日内瓦湖畔著名的蒙特勒度假村(Montreux)附近山上的的格里昂校区、位于格吕耶尔(Gruyère)心脏区域的布勒校区及伦敦校区。格里昂为国际学生们提供了完美的、安全的、多元文化的教育环境是格里昂的独特优势。更多信息请访问http://glion.gheac.com/。格里昂是劳瑞特酒店教育集团的一部分,该集团是酒店管理教育集团的领导者。




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GLION INSTITUTE OF HIGHER EDUCATION HOSTS PANEL DISCUSSION ON “THE NEW FACE OF LUXURY

New York  03 April, 2015

New York, April 3, 2015—Glion Institute of Higher Education, one of the world’s top three institutions of higher education for an international career in hospitality management , hosted a panel discussion on the state and trends of the global luxury industry entitled, “The New Face of Luxury,” at the Waldorf Astoria New York on Friday, April 3. Hospitality industry professionals and academics explored the term luxury, and how it is applied to the business world in 2015 and beyond.

The panel consisted of Sarah Drew, director of Training and Development at Waldorf Astoria; Glion alumnus Frédéric Frère, CEO of Travelstore, a luxury travel agency; Peter Luethi, deputy CEO of La Compagnie, a business-class airline; Michael L. Romei, secretary general of Les Clefs D’Or, a concierge association; and Dr. Thomai Serdari, marketing professor at New York University (NYU). The discussion was moderated by Paul Chappel, head of Academic Product Innovation and Initiatives and a faculty member at Glion.

During the 90-minute discussion, panelists shared their professional and personal assessments on the importance of luxury to their business and research. Interestingly, all participants agreed that luxury has both tangible and intangible elements, and that the right combination of the two creates a perfect luxury experience. Since each customer has a different notion of luxury, providers must use customized offers and personalized service to create the perfect experience for each client.

The top notch customer relationship that has always been at the heart of the hospitality industry is now reaching other sectors, which may explain why Glion has seen many of its recent graduates recruited by companies from areas such as luxury retail, airlines, consulting and finance.

“The composition of the panel represented the diversity of the industry in which we all operate,” said Chappel. “However, despite the wide spectrum of activities, it was fascinating to observe how aligned all participants were in their views of customer experience and exceeding expectations.”

The panel concluded with a Q&A session with the audience. Discussions continued during the informal cocktail reception, which immediately followed the event.

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About Glion Institute of Higher Education

Founded in 1962, Glion Institute of Higher Education is a private Swiss institute that offers undergraduate, graduate and post-graduate programs in the fields of hospitality, tourism, and events, sports and entertainment management. Glion is accredited at the university level by the New England Association of Schools and Colleges, Inc. (NEASC) and ranked by luxury hotel hiring managers among the top three hospitality management schools in the world for an international career (TNS Global-2013 Survey). Glion is located on three campuses in Switzerland and the UK: in Glion, above the famous resort of Montreux on the shores of Lake Geneva; in Bulle, in the heart of the Gruyère region; and in London. Glion has the unique advantage of offering its international student body an ideal, safe and multicultural educational environment. For more information, visit http://glion.gheac.com/. Glion is part of Laureate Hospitality Education, a leading hospitality management education group (www.laureatehospitality.com).

原文引自http://www.gheac.com/thread-7200-1-2.html
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