Boutique Hotel, what does it mean?
精品酒店 — 有什么含义？Angelo Tullio Valentino 2013年6月12日
我想我们中所有人都已注意到全世界越来越多的酒店开始在酒店的名字中加入”精品（boutique）“这个词。你有想过这个词到底有什么含义吗？
如果你在想这是一个新的法国时尚酒店连锁品牌，那你就很不幸地理解偏了。并且，这些酒店可没有在迎宾部售卖新款的Gucci皮包！
这只是一种酒店发展现象，我更愿意称其为一种新的趋势而非某种酒店类别。这种趋势从20世纪80年代就已开始，最初是在伦敦、纽约这样的大城市中心。开启这种成功的新时尚趋势的酒店经营者们当时常常用不同风格的装修来彰显其精品酒店的特色，而不附属于任何连锁酒店品牌，并且也不会为其”别致的“客人提供贴心的服务。这些勇敢的创业者们当时一定没有想到他们引领了接下来30年间这个领域数以百计的同行们竞相追求的时尚。
关于一个酒店被称作”精品“并没有什么特定的规定，但是，对于每一种艺术或建筑风格都有一些大家默认遵循的指导方针：
精品酒店要小巧精致。其客房不宜超过100间，因为要保证照顾到每一位顾客。
这是一个独立的酒店而非某个”专注精品只做精品（only-boutique）“ 连锁品牌的一部分。
坐落于市中心或者时尚元素聚集的地段，通常是一个地方主要的购物区。
以设计师的设计风格和装修布局为特色，所有的配备设施都是最新的高科技物件。
完全融入当地的生活，例如，提供当地美食。
精品酒店的特色不仅在客房，还在于它以一种时尚炫酷的方式在大厅中同时融合了餐厅和酒吧，这样也聚集了人气。当你发现餐厅的厨师是某位非常有名的人物时不要惊讶！
这种经营模式如此成功，以至于所有的大型酒店连锁品牌现在也在做它们自己的”独特的“精品酒店品牌，比如连锁巨头喜达屋酒店集团（Starwood）经营的”W“和”aloft“（“aloft” within the giant Starwood chain）和洲际酒店集团旗下的”Indigo“（“Indigo” owned by InterContinental Hotels Group）。
Design Hotels 是一家公司，专门收集世界上一些最好的最时尚的精品酒店的信息并为其做市场营销方面的工作。
据我所知，精品酒店的概念是随着时间和人们的喜好变化而不断的变化的。它是一种感觉、一种风格、一种潮流，或者更好的说法是，它是当下最流行的酒店发展趋势。我建议你去体验一下，然后告诉我你有没有沉醉其中！
受到”精品酒店是什么（What Are Boutique Hotels）“这篇文章的启发，作者是Karen Tina Harrison，原文章网址为About.com Guide 。
(http://luxurytravel.about.com/od/hotelandresorts/tp/What-Are-Boutique-Hotels.htm)
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Boutique Hotel, what does it mean?
by Angelo Tullio Valentino 12 June 2013
I think all of us have noticed that more and more hotels all over the world are putting the word “boutique” into their names. Have you ever wondered what that actually means?
If you were thinking of a new hip French hotel chain, you are unfortunately off track, and no, they are not selling the brand new Gucci bag at the reception!
It is just a phenomenon; I would say a sort of movement, more than a proper hotel category. It started in the 1980s with some small hotels in the center of big cities, like London and New York. The hoteliers who started this successful trend used to feature their boutique properties with stylish furniture, refused to affiliate to any chain and tried to offer an intimate service to their “chic” guests. Those brave entrepreneurs could not imagine at that time that they would have inspired hundreds of competitors in the course of the next 30 years.
Specific rules for a hotel to be called “boutique” are not given, but, as in every artistic or architectural style, there are at least some guidelines that are usually followed:
A Boutique Hotel is small. It should not have more than 100 rooms, because it has to offer a personal touch to every guest.
It is an independent hotel, or part of an “only-boutique” chain.
It is located in the city center or in a very trendy area, usually the main shopping one.
It features a designer decor, with all the newest technological gadgets.
It feels part of the place where it is located, for example offering local food.
A Boutique Hotel is not only rooms, it gathers people because it is trendy and cool to gather in its lobby, restaurant and bar. Do not be surprised if the Restaurant Chef is a very famous one!
The phenomenon is actually so successful, that all of the major hotel chains are now offering their own “intimate” Boutique Brand, like “W” and “aloft” within the giant Starwood chain, or the “Indigo” owned by InterContinental Hotels Group.
Design Hotels is a company that collects and markets some of the best and hippest boutique hotels in the world.
According to me, the concept of boutique constantly changes with the time and with people’s tastes. It is a matter of perception, a style, a trend, or better, the biggest hotel trend at the moment. My suggestion is to try one, and then let me know if you do not get addicted!
Inspired by “What Are Boutique Hotels?”, article by Karen Tina Harrison, About.com Guide
(http://luxurytravel.about.com/od/hotelandresorts/tp/What-Are-Boutique-Hotels.htm)
【原文引自】：http://www.gheac.com/thread-7365-1-1.html
版权与翻译版权所有，转载，复制请注明出自于“GHEAC-环球酒店教育与行业盟”。
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