2016年1月11日星期一

#GHEAC#[英国校园] 策划一个文化餐饮活动:水饺盛宴

Planning a Cultural F&B Event: The Dumpling Event
策划一个文化餐饮活动:水饺盛宴

Edie Zhang 写于2015年7月3日




  这是我在格里昂的第一学期,也是我第一次海外留学,我看到每一件事都是新鲜的,并且这份新鲜感和惊奇的感觉会继续持续下去。目前为止,我见到过最让我感到惊奇的人,也有过一些很宝贵的经历,我还组织过一项令人印象深刻的活动:水饺盛宴。

  组织这场水饺盛宴让我学到了很多东西,这些知识和经验在传统课堂上是永远也学不到的。2015年2月5日,7名同学聚集在我那像家一样温暖的小宿舍中,我们商议策划一场聚会,庆祝我们中国的新年。水饺,这种新年传统食物,在新年期间是绝对要准备的。但是不满足于仅仅同我们的中国朋友享受新年的欢乐,在这个多元文化环境中,我们迫切地想与我们的国际同学一起分享这些中国元素。

  盛宴之前
  我们用学校的邮箱账号来帮助宣传这场盛宴,用这种方式为我们这个项目打广告真是再好不过了。我们用绚丽的言辞来形容这场盛宴(比如,来自中国的特殊美食,品尝地道的中国风味,美味的水饺 … 等等。),以此来吸引更多的学生参加。




  为了把职责和任务合理地分配给每一个人,我们根据每个人的时间表规划了这项活动的日程安排。我们中每一个人都很清楚自己负责了哪些事情以及什么时候做这些事情。我们买来生食材,纯手工完成每一个步骤,因而花费了很多时间。由于我们每个人的课程安排和时间表都不尽相同,所以在“水饺周”中每天只有2-3个人能聚在一起做水饺。任何人只要有空闲时间就去市场上提前买好必需的材料,所以原材料供应这个环节还从来没有出现过问题。

  有时候我们还需要做一些艰难的决定。我们团队中有两位成员为我们是否应该将水饺做成不同的形状而争辩不休。我们对此进行了投票,最终决定只作一种形状,因为制作不同的形状太耗时间了。

  我们把我们做水饺需要做的每一件事都列成清单,并且经常会做双倍检查以防止意外发生。我们买来的材料太多了,这次盛宴用不完,不过并没有浪费,我们用那些剩下的材料特意给自己做了水饺。




  一半以上的团队成员都很清楚如何做水饺(包括揉面、切肉等等),所以我们行动起来并不困难。我们计划地很好,也做了适当的宣传,并且我们根据自己对这次活动的期望将任务进行了妥善的安排。幸运地,大部分事情都按照计划有条不紊地进行着。除了有时候出现一些意外状况致使我们重新做一些水饺(比如:水饺掉到地板上了,材料弄混了,把顾客要求的口味弄错了)。

  盛宴期间
  这次水饺盛宴举办了4天多,我们请学生们对水饺的口味和我们的服务(我们提供“上门服务”,免费送水饺到宿舍)给予反馈评价和任何方面的建议。大多数的反馈是积极的。不过,有一些学生想要的口味当时没有供应上。于是我们把这些问题都记录了下来,下次再举办这样的活动时会格外留意那些特殊的口味要求。

  我们在客户服务方面确实也遇到了一些挑战。例如,有一位学生预定了一盒牛肉水饺,但是品尝后她不喜欢,因为里面有洋葱。当我把这和饺子送到她宿舍的时候,我请她先品尝一下。这是我们团队的规则:要先邀请“客户”品尝,我们确定他们满意后再离开。而这次,这个女孩的反应很强烈,于是我问她这个口味有什么问题吗?然后我被告知她讨厌洋葱。确实,我们在牛肉水饺的菜单上面并没有提及里面含有洋葱。我感觉很糟糕,决定给团队成员打电话再做一盒不含洋葱的牛肉水饺。这个女孩很和善,她对我说不要把这盒水饺浪费了,于是她把这盒牛肉水饺送给了她的朋友。我向她表达了我们在这个问题上诚挚的歉意,甚至在第二天又额外送给她一盒水饺作为补偿。虽然我没有预料到这个问题,但好在最起码我们非常负责并及时实施了补偿方案。

  成果
  总体上来说,我们还是出色地完成了我们对这场活动设定的目标:学生们和老师们有机会品尝到正宗的中国水饺。他们看到我们的海报时非常惊讶,因为许多西方人在这之前从来都没有吃过或甚至都没有见过真正的水饺。多元文化学习和许多方面都息息相关,而食物绝对是其中一方面。我们以一种非常好的方式把中国传统食物呈现给格里昂的老师和学生,并满足了我们同学们对水饺的需求。

  当我策划这个水饺盛宴的时候,我是希望亚洲同学出来一起为学校做些事情,于是我们团队中所有的成员都是中国人。我第一次提出我这个想法的时候,我有一位朋友立即被我的提议所鼓舞,然而其他人都认为这个活动的工作量太大了,有可能会影响到我们的学习。但是我坚持认为中国是一个独特的国家,我们应该在这个文化多元化的学校和我们的外国朋友面前把我们的祖国展示出来。最后,我们7个人决定把这项活动当做我们的使命来完成。

  总而言之,我们的顾客们吃的很开心,我们也很享受这个过程。感谢格里昂,给我们这个机会让我们与大家分享中国的文化!




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Planning a Cultural F&B Event: The Dumpling Event

by Edie Zhang 3 July 2015

This is my first semester at Glion and my first experience with overseas education, so everything is still fresh and will probably continue to be fresh and surprising for quite some time. So far, I have met the most amazing people, I have experienced precious events, and I have organized one very memorable activity: The Dumpling Event.

Our dumpling event has taught me things that could never be learned in traditional classes. On February 5th 2015, a group of 7 people gathered in my little, warm family-like dorm and we discussed plans for our Chinese New Year Party. Dumplings, which are the traditional Chinese New Year food, should definitely be prepared in the New Year. But we were not satisfied with enjoying these delights only amongst our Chinese friends. We were eager to share all this Chinese stuff with our international classmates in this multi-cultural environment.

Before the Event
To get the word out, we used the school email accounts, which was actually one of the best ways to advertise our project. We encourage students to take part in the event by flaunting its merits (ex. special food from China, having a genuine taste, delicious dumplings…etc.).

To organize the duties and tasks of each person, we made a schedule based on everyone’s timetable and each of us was clear about what he/she needed to do and when to do it. We bought the raw materials and made the dumplings all by hand, so it took time. As we had different classes and different timetables, only 2-3 people could gather to make dumplings everyday during the “Dumpling Week”. Anyone who had some free time would go to the market and buy the necessary materials in advance, so supply issues never happened.

We also had to make tough decisions sometimes. Two of our team members were debating whether we should make various forms of dumplings or not. We voted for that, but finally decided that we could only make one form of dumplings; it took too much time to create different shapes.

We listed everything we need for the dumplings, and always double-checked in order to avoid accidents. We bought more materials than we actually needed but that was actually not a waste because we also made them for ourselves.

More than half of the team members knew exactly how to make dumplings (including kneading the dough, cutting meat etc.), so it was not that hard for us to put it into action. We planned well, advertised properly, and had a suitable number of orders according to our expectations. Fortunately, most things went to plan. Except for sometimes, there were accidents that caused us redo the dumplings (ex: dumplings dropped on the floor, wrongly mixed up the stuffing, mistakes on the flavours customers asked for).

During the Event
The Dumpling Event was held over 4 days, and we asked students to give us feedback on the flavours, service (we provided “room service”, free deliver to the dormitory) and any other suggestions. Most of the feedback was positive. However, some of the students wanted flavours that weren’t offered at the moment. So we took note and to have those special requests in mind for the next time.

We did face some customer service challenges. For example, we got a student who ordered a box of beef dumplings but who did not like them because they contained onions. When I delivered that box of dumplings to the dorm, I let her have a taste. It was our team rule: the “customer” should taste first, so we leave assured of their satisfaction. In this case, the girl had a strong reaction so I asked if there’s any problem with the flavour and I was told that she hates onions. It was true that we did not mention on the menu that the beef stuffing contained onions. I felt bad and decided to call a team member to make another box without onions. The girl was very nice and she told me not to waste them, so she gave it to her friend. I expressed my sincere regret for the problem and even compensated her with an extra box of dumplings on the second day. Although, I did not expect this problem, at least we found a solution that was timely and responsible.

The Outcomes
Overall, the event accomplished its objectives brilliantly: students and teachers got the chance to a taste some genuine Chinese dumplings. They were surprised when they saw our posters because a lot of westerners have never tasted or even seen the real stuff before. Multicultural learning relates to many aspects, and food is definitely one of them. We promoted a good vision of Chinese traditional food and catered to the needs of our fellow students.

As I planned the Dumpling Event, I wanted Asians to jump out and do something for the school, so all the team members were Chinese. When I mentioned this idea for the first time, one of my friends got excited immediately while others felt that it would be too much work and it might impact our academic studies. However, I insisted that China is a unique nation and we should show it to this multicultural school and our foreign friends. So 7 of us finally decided to make it our mission.

All in all, they enjoyed it and we loved it. Thanks Glion, for giving us the chance to share our Chinese culture!


原文引自】:http://www.gheac.com/thread-7566-1-1.html
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