2016年1月3日星期日

#GHEAC#[学校新闻] 酒店和金融:密切相关

Hospitality and Finance: A close relationship
酒店和金融:密切相关

  格里昂校友写于2013年5月31日


 
  作为第一篇文章,我想这是一个很好的机会来谈论两个通常被认为是相互对立的领域所存在的强烈联系。更进一步来说,我也以此机会介绍一下我的工作以及促使我选择这份事业的原因。

  我在格里昂高等教育学院学习期间,曾和其他很多同学一样对每个学期都要学习的金融类课程表示深恶痛绝。我总是在想,在一个主要以服务和人为运营基础的行业中为什么要用到金融公式和金融原理,依我看都用不到。于是我一直认为这些课程对我今后的职业发展没有任何用处。

  事实是,如果我们甚至都看不懂那些能够反映我们工作状况的财务报表,那我们如何能确定我们所认为的酒店行业不需要金融知识这个观念就一定正确?现在,信息科技和软件的发展使我们可以获得我们在商业活动中的实时精确数据,但是能在不同的系统中都生成可靠的数据报告的信息才是重要的部分。因此,我相信对于那些想成为行业中的管理层的人,或其他想要在行业中获得高收益及高回报的人,掌握财务报表、数据报告和基本财务比率的知识十分有必要。

  此外,我们也不能忘记酒店行业的特殊性。这个行业的绝大部分工作是和人打交道以及我们怎样做才能更好地满足客户的需求。这个领域以人为本的服务重要性如此突出,以至于数据资料的作用似乎不能与之相提并论。但实际上,和其它任何行业一样,酒店行业也需要会计人员、财务分析师和财务指导者,他们可以收集、分析、总结并提供出有价值的数据以让管理团队优化产品服务并做出正确的决策。

  我和其他同伴们在格里昂高等教育学院的课程结束之后又参加金融管理课程完全是出于行业中对工作人员能力的需要和要求。几十年前,当旅游业正在蓬勃发展的时候,金融被看做是”管理和使盈利最大化”的工具,然而,在今天,金融是管理者必须会使用的第一个工具,并且可以帮助管理者们审视他们的决策所产生的影响并让他们对未来的战略部署有更清晰的认知。

  从个人经历来说,我可以证明我是从一个极端走到了另一个极端。我在我学业的最后才明白数字和比率是这个行业中制定决策的唯一依据。实际上,酒店行业以人为导向并且应该是利润颇丰的;因此,知识管理(Knowledge Management)、运营创新(Operational Innovation)和精算(Lean)这类专业知识都可以作为酒店和金融之间的知识填充,使得提供给决策者的数据资料更直观、更容易地被运用到不同部门的决策中。

  很难说与其他行业相比酒店行业与金融的关系是更强还是更弱,但是很明显对于做决策的管理层来说酒店与金融的关系更复杂也更微妙。我强烈相信那些懂得如何运用金融知识并能将金融和酒店有效结合起来的管理人员一定会成为成功的酒店经营者。




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Hospitality and Finance: A close relationship

by Alumni     31 May 2013

For a first article, I thought it was a good opportunity to talk about the strong link that exists between two fields that are often considered as being opposed to each other. Furthermore, it is also a chance for me to introduce my job and the reason that has motivated me to choose that path.

During my studies at GIHE I was sharing like many other students the hatred of the accounting and finance classes that were taught to us over the semesters. Always wondering why and how I could use the financial formulas and principles in an industry that is mainly based on service and people, I kept on thinking that it wouldn’t be of any help in my future career.

The truth is that we should have all wondered how can we look credible and make our point if we are not even able to read the financial statements that will reflect the action we took. Nowadays, information technology and software make it possible for us to get accurate figures about our business in real time, but what matters are the components that enable the different systems to generate trustworthy reports. Therefore, I believe that knowledge about financial statements, reporting and basic ratios is required for those that aim to become managers in an industry, like any other, which seeks profitability and return on investment.

Moreover, we shouldn’t forget that hospitality is a particular industry as it is mostly about people and how we can fulfill their needs better. The importance of the human service in that field makes it look like numerical data cannot be part of the equation, but in fact, like any other industry, hospitality needs accountants, financial analysts and directors of finance who will gather, analyze, summarize and provide data that will enable the management team to optimize the product and make the right decisions.

The reason why myself and others chose a finance management program after GIHE is in direct correlation with the industry needs in terms of workforce. Decades ago, when tourism was enjoying its exponential growth, finance was mostly seen as a tool to “manage and maximize profits” whereas today it is the first instrument that helps managers to review the impact of their decisions and enlighten them for future action.

From personal experience, I can testify that I went from one extreme to another. Thinking at the end of my studies that numbers and ratios should be the only components needed to take decisions in this industry. In fact, the truth is that our business is people-oriented and should be profitable; therefore, Knowledge Management (KM), Operational Innovation and Lean are the kind of tools that can bridge the gap between hospitality and finance to bring harmony and variety in the information given to decision makers.

It is hard to say if the relationship between hospitality and finance is stronger or weaker than with any other industry but it is obviously more complicated and subtle to determine and I strongly believe that those who know how to manage and combine both efficiently will become the successful ones.


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